Winner: Sure, it’d be easy to give this round to the tool with the highest number of integrations, but as this would constantly be changing I’m going to award a point to each – both provide the main integrations that the majority of users would need. You’d expect the interface to be complicated, but surprisingly, it’s not. Send a text message to contacts within an automation. Best of all, it’s free! Tools like ActiveCampaign, for example (which has become a popular platform in its own right, particularly with the small-to-medium business market). Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won. First round goes to MailChimp! As we’ve seen so far, the scales are definitely tipping in ActiveCampaign’s favor, especially when it comes to the range and depth of features on offer. However, it can be overwhelming for a complete beginner. HubSpot), ActiveCampaign is actually much more budget-friendly. MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team. A/B test campaigns to learn what content works best. Loop in team members to call, email, or otherwise manage a customer deal. One bugbear that users often have with MailChimp is its list management. I’d go so far as to say that MailChimp’s list management is unnecessarily complicated. Remove. *Our library contains more than 200 recipes to get you started; Mailchimp has about 25. You can segment contacts via tags or custom fields (which are contact fields that include additional data about the contact, e.g. There’s no visual workflow, or options for automations to branch off into multiple paths. This separation makes sense if you’re running multiple businesses or projects – but it’s annoying and costly otherwise. We will never share your email address with anyone other than our email service provider. However, the automations editor itself is a little awkward. Again, a point to both! It’s extremely powerful stuff – and that’s why they come out on top here. I can only give you a truthful evaluation of Get Response based on my company which is affiliate marketing. That means that you can’t include contacts on different lists in the same campaigns. Connect multiple Shopify stores with a Deep Data integration. That’s because ActiveCampaign CRM allows you to build pipelines, create deal records, assign deal owners, and even automate your sales communications and processes. However, there’s no spam testing offered. See how campaigns are performing on the go with an easy-to-use mobile app. For me, as a newbie marketer, MailChimp’s easy learning curve was perfect. So how do ActiveCampaign and MailChimp compare when it comes to price? Subscribe your contacts by SMS when they send a keyword to a phone number. Winner: ActiveCampaign’s list management features are truly impressive. MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions ActiveCampaign and MailChimp are both popular marketing automation platforms. MailChimp do an okay job but could probably make this a little more straightforward. Winner: This one’s a bit tough. MailChimp, however, offer slightly more in the way of ecommerce reports, as ActiveCampaign only allows ‘deep data’ reporting with Shopify, BigCommerce and WooCommerce. You can use no-code dynamic content, so each person gets personalized messages with exactly what they want to see. Set specific marketing goals, and change the flow of an automation once your goal is achieved. ActiveCampaign also has an easy-to-use design interface. The forms (which are responsive) can be embedded, linked to, or even added directly to WordPress or Facebook if you have these integrations set up. Our email marketing course for beginners – ideal for small and medium-sized businesses, online stores and bloggers. Custom plans made available by the MA software developer easily collect millions of contacts. Let’s start by taking a look at how easy/difficult ActiveCampaign and MailChimp are to use. Winner: MailChimp provide design testing for free, while ActiveCampaign provide spam testing – so let’s call it even. So in the Battle of Mailchimp Vs ActiveCampaign… In this case ActiveCampaign is a great Mailchimp alternative, which has much better and advanced features. I have been using ActiveCampaign for over 2 years now and I am very happy with the results. There is this unspoken rule of Mailchimp that almost everybody knows - as soon as you start using the paying plans, it can turn expensive really quick, and the price has been the Achilles heel for Mailchimp in other comparisons. We found ActiveCampaign’s support to be a little more accessible than MailChimp’s. Compared to other similarly-featured enterprise-level automation software (e.g. Get notified via email when certain customer actions/activities happen. MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. It shows you all the steps you need to send your first newsletter. When you get A real human will check your email and be sure it’s compliant before sending. Well, unlike ActiveCampaign, MailChimp’s lists are mutually exclusive. Plus, there’s seamless integration with their inbuilt CRM, meaning that sales processes (such as follow-ups) can be automated too. Let’s take a look at their lowest-level plans to see what I mean. On paper, MailChimp are cheaper (when dealing with smaller subscribers volumes), but in terms of value for money, ActiveCampaign is miles ahead. MailChimp do have a good range of automated campaigns available (including abandoned cart campaigns and product purchase confirmations). Plus, they connect to Zapier, opening up the integration possibilities even further. ActiveCampaign vs. MailChimp: Compare Top Features of the Email Marketing Platforms With so many email marketing platforms available, it's hard to know which software is right for your business. ActiveCampaign vs MailChimp Summary. That, and the fact that creating both automations and forms can get a little messy – but more on that later. And as MailChimp charge per subscriber, it also means that if you have the same contact on different lists, you’re paying for them twice. And I genuinely feel that it’s MailChimp. ActiveCampaign offers similar options – 30 nicely designed and mobile-friendly templates, flexible content blocks, and the ability to import your own templates. And funnily enough, when you get to a certain amount of subscribers, ActiveCampaign can actually be cheaper than MailChimp. For those features (and more), you’d need to upgrade to either their Plus, Professional or Enterprise plans. Overall, they've had much better deliverability rates than Mailchimp, winning numerous rounds. Your business isn’t basic, so maybe it’s time to leave basic emails behind? Automations, landing pages and forms, for example, all get lumped together with emails within the ‘Campaigns’ section, which to me isn’t particularly logical. With guides, videos, email, and phone training, you can get started fast. Engage with your customers via chat and email, and manage customer conversations with a unified inbox. They’re like attaching a sticky note to your contacts. MailChimp also lets you create embedded or pop-up forms, but with a couple of differences – it’s nowhere near as easy to do, and not all forms appear to be mobile-responsive, either. And that is where Mailchimp is a clear winner because it offers a free plan along with three premium plans and one Pay as you go plan. However, because it offers more advanced features than Mailchimp, it is not as simple to learn. While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers better marketing automation, list management, and a higher deliverability. You can see how other popular email marketing platforms compare to Mailchimp in the following comparisons: Leave a comment if you have any questions – I’d be glad to help! Both Mailchimp and ActiveCampaign have a drag-and-drop designer that lets you create emails in minutes. Denise Jose October 17, 2020 October 17, 2020. Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers—then send them content based on their interests. Winner: With more support options and a much easier way of getting to them, ActiveCampaign take out this round, taking them to a strong 9:5 lead. Here are the average figures of how they performed in our last 3 rounds of bi-annual deliverability tests (July 2019 – Sept 2020): ActiveCampaign saw a real dip in the results last round, thus bringing the average right down. Engagement so you can customize with your site, emails, events notifications. Per mailchimp vs activecampaign - paid monthly * contacts on multiple lists count as multiple contacts. CRM lead! Sent to contacts on different lists with guides, videos, email, and automate on specific.! 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